Simon Cowell has announced plans help victims of the Grenfell Tower blaze by donating all proceeds from the release of a yet to be revealed single to those who have been affected by the tragedy.
The music mogul, 57, confirmed he will release the fundraising track after watching harrowing news coverage of the disaster, which so far has claimed 17 lives and injured dozens more, on Thursday evening.
On Friday morning he explained to Good Morning Britain that to not help in his position would be ‘appalling’.
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Helping out: Simon Cowell has announced plans help victims of the Grenfell Tower blaze by donating all proceeds from the release of a yet to be announced single to those who have been affected by the tragedy
Moved: The music mogul, 57, confirmed he will release the fundraising track after watching harrowing news coverage of the disaster on Thursday evening
‘We hope to confirm a record tomorrow which will raise some money for the many people affected by this tragedy. Making calls tonight.’
Speaking to GMB via the phone on Friday morning, Simon said: ‘I was watching the news and then I drove up to see the building which is only round the corner from me. I’ve seen a lot of bad things, and there, you know, not far away from where I was sitting, I just… it really dawned on you, honestly, it sent chills through me.’
‘Seeing the building it made a big impact. I think the thing that really hit home to me was when I was seeing that wall and I saw those messages and then when I saw how the residents immediately turned up with water and clothes and offers of shelter and everything else and that’s when I thought, I’m not just going to sit here and do nothing.’
Tragedy: The blaze at Grenfell Tower in White City, west London has so far has claimed 17 lives and injured dozens more
‘For me in my position, not to do something would be appalling. So I wrote to all the record label heads and I basically said let’s all work together, there’s a bigger cause here.’
‘[What] I’m hoping will happen with the record is that it pricks a few people’s consciousness and then other people decide to do something else, because I think we can do more in addition to just the record. That’s my plan.’
Simon added that the plan is already in motion, with the music mogul hoping to record the single this weekend.
‘We will record it hopefully and finish it Sunday, latest Monday. We already started to get a lot of people calling in saying, ‘of course we would love to do it’. People who can’t make it physically to the studio, we can record their vocals wherever they are in the world if they want to be involved,’ he explained.
‘The song is important because it obviously has to be sincere. It has to have the right message, and most importantly, for me, it has to mean something to the people affected by what happened. I do genuinely believe this will make a difference.’
Helping out: Speaking to GMB via the phone on Friday morning, Simon said of seeing the fire: ‘Honestly, it sent chills through me’
The Syco record label CEO’s stable of artists includes Ella Eyre, Little Mix, Susan Boyle, Louisa Johnson and One Direction star Louis Tomlinson.
While no artists have been confirmed yet, Cowell added he would ‘love’ to get Adele involved.
His announcement comes after an emotional Adele was seen assisting residents outside Grenfell Tower in White City, west London.
The award winning singer made an appearance at the site at about 1am on Thursday morning and stayed for 15 minutes, according to eye-witness Tom Maughan.
He told Associated Press: ‘She was so nice. She was going around talking to people. She tried to keep it on the low but I shouted “Adele!” and she said “No, it’s not me”. It was about 1am, she came with her husband.
‘She didn’t have any security with her, it was a bit surprising. She wasn’t hiding her face.’
Assistance: His announcement comes after an emotional Adele was seen assisting residents outside the devastated tower block
With a number of stars donating to the fund and promoting the services offered to victims, Adele is in a minority in actually heading to the site to support those present.
Rita Ora was also pictured carrying water and supplies around the site in White City, west London, on Wednesday as she worked tirelessly into the night to provide support for victims of the tragedy.
Joined by a group of friends, the musician seemed to be battling with her emotions as she visited the site less than 24 hours after the horrifying blaze.
Here to help: Rita Ora was also pictured carrying water and supplies around the site on Wednesday as she worked tirelessly into the night to provide support for victims of the tragedy
Rita was born in Kosovo before her parents – a psychiatrist mother and pub landlord father – fled the country and moved to the UK when Rita was just one.
She has always been proud of her London roots, growing up around Earls Court, before later moving to Kensal Rise – a stone’s throw away from White City, where the blaze took place.
The fire that swept through the 27-storey tower block in just 15 minutes after a faulty fridge exploded could be one of the worst in British history amid fears nobody on its top three floors survived.